oxbow rum

Oxbow had a great product and a growing following—but its social presence lacked direction. We set out to build a cohesive, strategic brand presence that would personify the brand, resonate with our core audience, and spark cultural relevance.

The goal: make Oxbow known locally, build the foundation for national awareness, and uplift the rum category as a whole. In Q1 2025, we brought that strategy to life.

what we did:

  • Rolled out a refreshed strategy rooted in storytelling, voice, and visual identity—homing in on Oxbow’s key differentiators

  • Activated a strategic amplification approach to boost efficiency and extend reach

  • Introduced new tactics and content to drive discovery and deepen engagement

  • Partnered with PR to align on influencer efforts and amplify key cultural moments

results:

+767% engagement

+82% Impressions

+39% Saves and Shares

+10% Total Followers