oxbow rum
Oxbow had a great product and a growing following—but its social presence lacked direction. We set out to build a cohesive, strategic brand presence that would personify the brand, resonate with our core audience, and spark cultural relevance.
The goal: make Oxbow known locally, build the foundation for national awareness, and uplift the rum category as a whole. In Q1 2025, we brought that strategy to life.
what we did:
Rolled out a refreshed strategy rooted in storytelling, voice, and visual identity—homing in on Oxbow’s key differentiators
Activated a strategic amplification approach to boost efficiency and extend reach
Introduced new tactics and content to drive discovery and deepen engagement
Partnered with PR to align on influencer efforts and amplify key cultural moments
results:
+767% engagement
+82% Impressions
+39% Saves and Shares
+10% Total Followers