responsibilities: organic & paid social media strategy & implementation, content creative direction, go-to-market strategy for specific product launch, reporting & optimizations.

key contributions

Strategic Social Media Framework

• Developed a LinkedIn playbook designed to drive brand awareness, position the brand as a sustainability leader, and support lead generation efforts.

• Collaborated with internal strategy, creative, and media teams to ensure a cohesive approach to content and campaign execution.

Creative Direction & Implementation

• Elevated creative assets to align with the brand’s visual identity and LinkedIn platform nuances, generating meaningful engagement.

• Content strategy emphasized thought leadership, sustainability initiatives, and key product launches.

Optimization & Measurement

• Data-driven reporting and optimization practices ensured consistent improvement in performance metrics throughout the campaign.

“I am super impressed with the work from Morgan and team. It was thorough and well thought out.”

— Pantharee, Head of Global Marketing, Huhtamaki